Case Study: DIAMOND – Hitting It Out Of The Park

Major League Baseball is rich with video content with over 600,000 hours of content currently in the video archives.  MLB Network is recording over 7000 hours of content per week during the 2016 season.  Logging this content, while making it highly available to the creative television production personnel is critical to MLB Network’s business. During this presentation, we will discuss the hardware and software components of this system, and our scaling challenges to meet our needs.

In July of 2008, when the MLB Network was being built, the development of a customized asset management tool to log, search, and retrieve all video content recorded at MLB Network was begun.  The system was named DIAMOND.  Eight years later, DIAMOND has developed into much more than just an asset management system.

Our presentation will focus on this journey, providing insight into the growth and expansion of the DIAMOND platform, DIAMOND In The Cloud, and the tight integration with the video editing platform Adobe Premiere Pro.




Tab Butler

Tab E. Butler

Tab Butler joined the MLB Network in June of 2008 as part of the Engineering and IT Department, chartered with the facility build-out and the January 1, 2009 MLB Network launch.  Currently, Tab manages the Media Management team, editor manpower, and Post Production engineering and operations for the MLB Network and the NHL Network.  In September of 2015, Tab’s department designed, built, and launched the NHL Network from the MLB Network broadcast facility, utilizing the MLB Network production core infrastructure, which utilizing the latest IT technologies.

Tab has unique background in problem solving and convergence within the broadcast media space, with over 27 years of experience in Network TV Broadcast Operations, and 11 years of Sales and Marketing Management with IT and Broadcast manufactures. He specialized in sales to Broadcast Networks, Station Groups, Government, and Global 2000 clients. Tab spent 18 years at the NBC Network.  He worked for NBC News, NBC Sports, and NBC Operations and Technical Services, and received two Emmy Awards while at NBC, and six Emmy Awards and one Edison Award while at MLB Network.  In June of 2012, the DIAMOND System, which is an in-house developed enterprise wide media assent management system, led by Tab, was nominated for a Sports Technology Emmy.  While in manufacturing, Tab has worked in various capacities for Tektronix (Grass Valley), EMC, VideoBank, SeaChange International, and IBRIX.